What is on-page optimization?
On-page optimization is a first step of search engine optimization of any website so it is really most important for a webmaster to have complete knowledge of On-page optimization activities. Yes it is also mandatory to know the off-page optimization activities are but the first step a webmaster should have to complete on-page activities. Here is a list of On-page optimization activities written below:-
On-Page optimization activities
There are so many activities we have to do in on-page optimization so as per my personal experience i have divided into few main categories as mentioned below.
1. Content Management
1. Website content optimization
2. Keywords density
2. Internal Linking
3. Title & Alt attributes
1. Image Optimization
2. Hyperlink Optimization
4. Tags Optimization
1. Meta tags
2. Heading tags
5. Url Optimization
1. URL rewriting
2. URL canonicalization
6. Webmaster Activities
1. Sitemap Html & XML
2. Robots.txt
3. Html errors support
7. Others
1. HTML code corrections
2. Keywords targeted page
3. Website analysis
8. Reporting & Analysis
1. Analytics & Webmaster
Here is detailed information of on-page optimization activities
Title Tag Optimization:- During the Title tag optimization we have to keep in mind to
• Place your keywords at the beginning.
• Use key phrases instead of keywords.
• Use modifiers: In SEO, modifiers are words like “best”, “offers”, “buy”, “cheap” and “reviews”. Users tend to include modifiers in when searching and subsequently when scanning the web pages on a SERP.
• Use numbers.
• Separate your keywords with hyphens (-) or pipes (|).
• Include Acronyms.
• Each page on your site should have a unique page title.
• Best title naming convention for the homepage.
• Best title naming convention for other pages.
• Do not make the content in the title tag longer than 65 characters.
• Do not place too many keywords.
• Do not use stop words.
• Do not use a lot of commas.
• Do not use special characters.
• Do not overuse synonyms.
In the event that you need to verify that Google categorizes your site pages correctly, you ought to utilize numerous diverse and related keywords that depict the topic of your site on your pages. You should focus one keyword to each page on your site and the general focus of your site should be on one business type or product group.
By doing so, your web pages will also be ready for Google's other algorithms that try to solve this problem.
Which web page elements are monitored by search engines?
According to a recent change of the following web page elements can influence the ranking of the page in the search results:
On-page optimization is a first step of search engine optimization of any website so it is really most important for a webmaster to have complete knowledge of On-page optimization activities. Yes it is also mandatory to know the off-page optimization activities are but the first step a webmaster should have to complete on-page activities. Here is a list of On-page optimization activities written below:-
On-Page optimization activities
There are so many activities we have to do in on-page optimization so as per my personal experience i have divided into few main categories as mentioned below.
1. Content Management
1. Website content optimization
2. Keywords density
2. Internal Linking
3. Title & Alt attributes
1. Image Optimization
2. Hyperlink Optimization
4. Tags Optimization
1. Meta tags
2. Heading tags
5. Url Optimization
1. URL rewriting
2. URL canonicalization
6. Webmaster Activities
1. Sitemap Html & XML
2. Robots.txt
3. Html errors support
7. Others
1. HTML code corrections
2. Keywords targeted page
3. Website analysis
8. Reporting & Analysis
1. Analytics & Webmaster
Here is detailed information of on-page optimization activities
Title Tag Optimization:- During the Title tag optimization we have to keep in mind to
• Place your keywords at the beginning.
• Use key phrases instead of keywords.
• Use modifiers: In SEO, modifiers are words like “best”, “offers”, “buy”, “cheap” and “reviews”. Users tend to include modifiers in when searching and subsequently when scanning the web pages on a SERP.
• Use numbers.
• Separate your keywords with hyphens (-) or pipes (|).
• Include Acronyms.
• Each page on your site should have a unique page title.
• Best title naming convention for the homepage.
• Best title naming convention for other pages.
• Do not make the content in the title tag longer than 65 characters.
• Do not place too many keywords.
• Do not use stop words.
• Do not use a lot of commas.
• Do not use special characters.
• Do not overuse synonyms.
Importance of On-page optimization
A percentage of the on-page Activities like content management & Meta Tags streamlining help you to enhance keywords positioning as well as helps you to expand CTR & draw the attention of more visitors & clients on your site. Yes, Google don't give much importance to Meta tags optimization yet when clients search any data on Google they see Meta title & description first. In the event that Meta tags are not appropriately written then it might be a reason you lose traffic in the wake of attaining top rankings.
When a client arrive on your page you must have great content, valuable information what client is really searching for & a decent inward linking structure to expand site visits.
These all are the vital on-page optimization activities which we can't disregard.
Maintain a strategic distance from basic On-Page SEO Mistakes:
Do you know what Google webmaster tool is and how it will help you to improve your website performance? This tool can give you detailed information which will help you to avoid all common mistakes of on-page optimization that you may do or have done.
1. URL canonization
2. Duplicate meta tags
3. Keyword Spamming
4. 404 error pages
5. Avoid duplicate content
6. Remove crawl errors
On-page vs Off-page
1. All On-page optimization activities we do on our site and on other hand off-page covers activities that occur somewhere else (on another website).
2. All off-page activities we do to increase no of quality backlinks but by doing on-page activities it improves visibility of our website in search engine.
3. On-page activities need to be done first & then after we should plan for off-page activities.
4. In On-page optimization we need to focus on good quality content posting at a fixed interval for our website but in off-page activities our primary focus is to creating links from other websites.
Here are some On-Page SEO Activities that we needs to perform in our website
- Write unique keyword rich Title Tag
- Meta Description
- Meta Keywords
- Easy URL Structure for with keyword
- Search Engine Friendly Website Design
- Bred-Crumb Navigation
- Keyword Research
- H1,H2,H3,H4 Tags ( include your main keywords)
- Effective use of robots.txt file
- XML & HTML Sitemap
- Alt Tags for images
- Internal Linking of web pages
- Choose best file names with your keywords
- Use of No-follow links
- Your Mobile site version
- Keep your code as simple as you can
- Keyword Density
- Remove Canonical Problem ( if it is exists)
- Google Video Sitemap creation
If you are more interested to do on-page SEO, we would like to tell you that before doing on-page seo you need to work or analyze for your niche market and competitors what they do, Apart from this I have some recommendation for you to check to do before on-page optimization:
- A checklist outlining the key areas to consider when reviewing on-page SEO.
- A list of common mistakes to look out for with regard to on-page SEO.
- A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognize (and punish accordingly).
On-Page SEO Checklist:
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
How to avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
How to avoid spammy SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Ranking of your website has gotten extremely sophisticated from the days of content on the page and links to your site. Your site is now being evaluated on multiple interrelated and spatial factors.
Positioning of your site has gotten to a great degree complex from the times of content on the page and links to your site. Your site is currently being assessed on various interrelated and spatial factors.
- Links – Link structure to and from your site, the quality of those links, and its ratios between links and even links with pages on your site and links from another website matters for ranking in Search Engine Result Page (SERP).
- Site content – The quality of your content at your site, keyword density and content relationship on another page and content within the site itself matters in SERP.
- Visitor related factors – How much unique visitor return, how many visits you receive and there stay time at your page.
- Domain Age factors – How old your domain name has been registered for and how long it has been owned. How many times it has changed ownership and its authorship.
In the event that you need to verify that Google categorizes your site pages correctly, you ought to utilize numerous diverse and related keywords that depict the topic of your site on your pages. You should focus one keyword to each page on your site and the general focus of your site should be on one business type or product group.
By doing so, your web pages will also be ready for Google's other algorithms that try to solve this problem.
Which web page elements are monitored by search engines?
According to a recent change of the following web page elements can influence the ranking of the page in the search results:
- Keywords that are included in a web page
- Keywords that are associated with a web page
- The anchor texts that are used in links on the page
- The colors and the sizes of images on the page
- The position of text or images on the page
- The frequency of document changes over time
- The amount of the web page content that has been changed
- The change in keyword density
- The number of new web pages that link to a web page
- Changes in anchor text
- Tags that are assigned to the page
- Search queries that are used to find the page
- The number of links to low trust websites
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